- AdEx Network announces its rebranding.
- The brand will now go by the name Ambire.
- Ambire will shift focus to a DeFi-centric wallet.
The AdEx Network ecstatically announced its rebranding. Henceforth, the company will go by the name of Ambire. Accompanying this transition is also a shift in focus. Thus, Ambire will now pivot its services to center around a DeFi wallet.
In detail, Ambire Wallet will debut as a new generation cryptocurrency wallet. It will enable all its users to benefit from DeFi by enhancing ease and security. Meanwhile, the decentralized advertising platform that also went by AdEx Network will now go by Ambire AdEx.
In addition, the cryptocurrency wallet that the brand is working on will go by Ambire Wallet. The CEO and Founder of Ambire — Ivo Georgiev, looks back on the brand’s journey so far.
When we founded AdEx Network in 2017, blockchain technology was still in its infancy, Ethereum had almost no adoption, and things were developing at a lightning speed. We were only working on our decentralized ad platform. A mere four years later, the industry is almost unrecognizable. We achieved a lot during this time and we felt it was time for a brand update that reflects that growth that we underwent as a company.
Since the company’s launch, the Ambire team worked to create technology that simplified crypto. To name a few ventures, seedless logins, automated gas fee management, eliminating ERC approvals, paying transaction fees on Ethereum in stablecoins instead of ETH, and more.
The CMO of Ambire — Vanina Ivanova, adds that the name Ambire comes from the Italian verb that translates to ‘aspire and strive’. Accordingly, following Ambire AdEx’s launch, the self-service ad exchange now hosts over 16,000 registered advertisers and publishers.
With this already established userbase, Ambire will begin to shift focus. Specifically, it will shift to a DeFi focused smart wallet. This product will open doors to ease secure access to cryptocurrency and DeFi for anyone, anywhere.
To highlight, the wallet will accommodate users that are new to crypto as well as DeFi-savvy users. Ambire Wallet will offer a variety of innovative features such as automatic gas management, one-click portfolio diversification, and hardware wallet support for military-grade security.
Currently, the brand has a crypto-enabled debit card in the works. This means that its users can soon buy crypto with fiat. Likewise, they can also spend their crypto to make everyday transactions.