- Basketball team Boston Celtics announced their partnership with Socios.com.
- Celtics shared that they will have a digital presence of Socios.com on the Celtics.com.
- Socios.com believes they can lead to greatly enhanced fan engagement for Celtics.
On Wednesday, basketball team Boston Celtics announced their partnership with Socios.com, the famous creator of sports teams’ fan tokens. With this, the 17-time World Champions joined hands with the leading blockchain provider of the global sports and entertainment industry.
Moreover, Celtics shared that they will have a digital presence of Socios.com on Celtics.com. According to Celtics, they will be placing Socios.com at the forefront of Celtics primary hub for relevant news, updates, and highlights.
Ted Dalton, Senior Vice President of Corporate Partnerships & Business Development of Celtics shared their official statement.
A large part of the Celtics brand is made up of the great fans that support the organization across local, national, and global levels, and we’re excited to find a partner that values fan engagement as much as we do. We’re always looking for innovative ways to reach Celtics fans and look forward to our partnership with Socios.com.
Meanwhile, Socios.com believes they can eventually lead to greatly enhanced fan engagement for Celtics fans around the world. Hence, they are developing into a global fan engagement powerhouse, where passive fans are being transitioned into active participants.
In addition, CEO Alexandre Dreyfus shared his excitement regarding this partnership. He shared that he’s delighted to join forces with the Celtics as they are an iconic, world-renowned brand.
Of note, Socios.com has already collaborated with 40+ roster sports organizations including soccer, F1, MMA, esports, and cricket.
Notably, these partnership represents Socios.com growing expansion into the US sports industry. Now, with the inclusion of Celtics as the latest NBA franchise to partner with them.