Non-fungible Token (NFTs) have been in the picture since 2014, and its popularity skyrocketed through the course of the pandemic—and it is all with good reason. It presents numerous use cases and business models, each tied with the ownership of owning a unique digital asset that is unlike any other, which further solidifies its profitability. NFT’s managed to disrupt the way that people can buy, sell, and own digital media—and it’s all in a manner that benefits the creators and the buyers alike. Conducting such transactions are made easier through NFT marketplaces, which typically focus on particular genres, such as art and music.
Chronicle is one such platform, which sets itself apart by being a studio and marketplace digital platform built entirely for fans featuring officially licensed digital collectibles. Its platform enables users (anywhere in the world) to buy, sell, trade, bid, and gift authenticated digital collectibles licensed directly from the world’s leading brands
The company’s NFT marketplace recently launched in a heartwarming way, in collaboration with the world’s most beloved talking bear, Paddington. As such, the Paddington Bear NFT Collection on Chronicle, which launched with two digital collectibles in common and limited edition mintings, will feature rarely seen art from the Ivor Wood collection first released in the 1970s. In addition, NFTs will be created from original images designed by Peggy Fortnum. The NFTs to be minted as common, rare, epic and immortal issues will capture Paddington’s innocence and curiosity from his adventures in a human world.
Their launch was also done in collaboration with Bleecker Street, a leading distribution company with which they made headlines for creating a “first” in the NFT realm: a sweepstakes for the NFT of a teaser one-sheet for the release of Bleecker Street’s film, I’m Your Man.
It turns out that Paddington is not the only bear that’s being taken care of by the Chronicle. In fact, the company freshly announced a partnership with Pandas International, a global nonprofit working to ensure the preservation of the endangered Giant Panda’s habitat and population, to create and sell a series of NFTs to be minted as digital twins of the count of pandas at the time of the last census. Each Pandas International NFT will be limited in issuance with proceeds from the NFT sale going to support the cause.
This partnership was announced along with NEAR Protocol, which aims to reduce its net carbon emissions to zero by also supporting tree planting projects around the world. Collectively, these partnerships have taken place in an effort to fulfill eco-friendly ambitions, and the alignment of this mission between each party made the collaboration element a natural fit.
In parallel, the NFT world in general is continuing to explore ways to turn this powerful force into one that is part of the environmental solution, instead of the problem. Creative collaborations, such as the ones between Chronicle with Pandas International and NEAR Protocol, serve as one of the best ways to achieve this goal at scale.
As far as Chronicle’s love for bears is concerned, the partnerships appear to be more of a coincidence with the greater good in mind—and we would bearly be able to contain ourselves if the likes of Winnie-the-Pooh and Baloo were added to the mix.