- Crypto.com NFT and DRESSX will offer the fashion industry’s first-ever NFTs.
- The partnership will include an NFT store for DRESSX on Crypto.com/NFT and multiple NFT releases.
- The collaboration will help both firms work with sustainability at its core.
Crypto.com NFT is coming together with digital fashion company DRESSX to offer the fashion industry’s first-ever NFTs. The partnership will see the establishment of a DRESSX NFT store on Crypto.com/NFT along with multiple NFT collections and one-piece releases.
DRESSX was founded by Daria Shapovalova and Natalia Modenova in July 2020. It offers a potential solution to the fashion industry’s negative carbon footprint. The platform’s unique products are in the form of virtual clothing that can be worn by users in their photos and videos. These can be shared virtually.
Shapovalova shared her excitement about the partnership and said:
At DRESSX, we see it as our mission to drive the development of digital fashion. Blockchain provides unique possibilities for identifying, owning, and utilizing digital assets that are perfect for the digital fashion industry, and Crypto.com’s expertise and deep understanding of the space make the company an industry leader — which is why we are so excited to kick-start our partnership by offering digital fashion gifts to the marketplace’s active users.”
To add to Shapovalova’s point of view, Modenova says that the two are thrilled to see the launch of this collaboration. She believes that this initiative will truly pave a new way for fashion to be worn and sold.
Particularly, she says that DRESSX’s ability to provide NFTs with digital dressing and AR capabilities allows for a unique digital fashion experience. More importantly, it is a very real experience.
Recently, popular bioastronautics researcher and TikTok influencer, Kellie Gerardi also ‘wore’ one of DRESSX’s pieces on her Instagram post.
More so, Modenova also says that they are proud to partner with Crypto.com. Specifically, because this way, they are supporting the platform’s commitment to becoming carbon negative. This measure resonates with DRESSX’s core value of elevating sustainability.
Crypto.com recently shared its goal of becoming carbon negative within 18 months. In fact, the brand plans to offset more carbon than it generates from all its activities. Therefore, Crypto.com NFT’s commitment to sustainability has always been built-in from the platform’s conception.
Likewise, all artworks minted on the Crypto.org Chain (a Cosmos-based proof-of-stake protocol) use far less energy than Bitcoin and Ethereum’s proof-of-work protocols. This is simply one of many steps the brand has set in motion.
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