- BitMax.io has relaunched as AscendEx.
- AscendEx aspires to inspire users to gain access to life-changing benefits.
- Recently, the exchange was named as a top tier cryptocurrency exchange.
Cryptocurrency trading platform BitMax.io has relaunched as AscendEx in the English speaking world, and Dingfeng to Chinese speakers, according to a press release in BTCManager.
However, the name AscendEx aspires to inspire users to gain access to some life-changing benefits. Moreover, it aims to boost advancements for the blockchain industry. Furthermore, the name Dingfeng is a nod to AscendEx. It also represents a new start point for a leading crypto exchange platform.
BitMax Relaunched as AscendEx
BitMax is relaunched as AscendEx. However, the new brand identity will evoke the growing power of crypto assets. This was made prevalent by the overall industry surge seen over the past couple years. More so, AscendEx is a famous crypto trading platform that caters to both professional and retail traders.
Moreover, the exchange uses ‘water blue’ color for the new logo. In addition, the said color scheme indicates an energetic visual contrast against the secondary color of calming ‘midnight blue.’
All in all, the color combination evokes a strong sense of reliability and security in a dynamic marketplace. However, the new logo will continue showing the symbolic sailboat, but this updated design extends the capital letter ‘A’ to show an upward trajectory for reaching new highs.
BitMax is a Singapore-based trading platform that supports most of the biggest cryptocurrencies. It offers over 190 trading pairs and allows trading to different altcoins, stablecoins, and platform tokens.
The recent integration of the HARD protocol, the first cross-chain DeFi money market in the BitMax exchange, is one factor that triggers the token listing. Meanwhile, BitMax too, offers leverage trading to its users. Hence, users can borrow money from the exchange for trading with a low-interest rate.
BitMax.io is now a top tier exchange according to a report from research firm CryptoCompare. Furthermore, this shows the beginning of the exchange’s planned strategy to climb all the way to the top.