- Disney has earned the patent for creating real-time simulations with VR and AR.
- The technology will bring both physical and digital assets, and project 3D effects onto any physical spaces in the park.
- Disney is optimistic that the technology will showcase a clear implementation of metaverse to the physical world.
Multinational entertainment company Disney has recently earned a virtual world simulator patent in the last week of December 2021. Once launched, the metaverse theme park will provide personalized interactive attractions to visitors. The patent technology would create headset-free Augmented Reality (AR) attractions at Disney theme parks.
By tracking the visitors’ mobile phones, this technology would generate and project personalized 3D effects on nearby physical spaces, objects, and walls in the park. The patent technology was filed to the United States Patent and Trademark Office (USPTO) in July 2020.
The “metaverse” is a real-time rendered 3D Virtual Reality (VR) concept that largely exists on the internet. Persons can see its manifestation using AR or VR headsets. Disney claims that its recently-won patent would effectively bring the metaverse concept to the real world.
Disney has previously shown interest in the metaverse when CEO Bob Chapek said that the firm is getting ready to blend digital and physical assets in the metaverse during the company’s fourth-quarter earnings meeting in November 2021. Chapek said:
We’ll be able to connect the physical and digital worlds even more closely, allowing for storytelling, without boundaries in our own Disney metaverse.
In a LinkedIn article, Disney Resorts Chief Strategy Officer Tilak Mandadi wrote that he had envisioned strategies for blending the digital and physical world. He also said that the future would transcend digital and physical barriers in the connected park experiences and open new dimensions of storytelling. He further wrote:
These experiences are perennial, and the guest engagement is inside and outside the parks. They are unique to you, but are also social and connected. They are constantly changing, so there is always something new to discover.
Disney said that the simulator will not be arriving soon. However, the latest news on patent approval is one of its steps for creating its theme park metaverse.
Currently, there are 12 official Disney theme parks in the world, which are in the US, France, Japan, Hong Kong, and China. Despite the global lockdowns due to the COVID-19 pandemic, Disney processed a total of nearly $17 billion in revenue with its parks, experiences, and product segments in the last year.