- ENVOY and SuperFarm have struck a partnership.
- Together they will expand the reach of mass appeal for NFTs.
- Both parties are very eager to see the fruits of this collaboration.
The premium NFT label focused on delivering NFTs with mainstream appeal — ENVOY is partnering with SuperFarm. The latter is an NFT platform supporting high-quality NFTs and yield farming. Together, the new partners are working towards combining their networks to expand NFT adoption.
This collaboration will have ENVOY use the SuperFarm platform and tech stack to create high-value NFTs. It will also create interesting promotions and farming opportunities. This way, ENVOY can also access SuperFarm’s well-established network of NFT bidders and creators.
In addition, SuperFarm users can purchase exclusive NFT collections by artists and brands from ENVOY’s network. This leaves ENVOY to focus on the wider world of non-visual arts and entertainers.
Therefore, ENVOY will zero in on directly connecting with established artists, actors, celebrities, influencers, festivals, esports teams, and other mass culture creators with their dedicated fans. Meanwhile, ENVOY-sponsored NFTs will coincidentally become an emotional and highly involved process of connecting with popular artists.
CEO of ENVOY, Bram Verstraeten, says:
SuperFarm is a natural partner for ENVOY as we share the same ideals of how to drive NFT adoption forward.
To highlight, Verstraeten draws light to the summer 2021 NFT boom, saying that the industry saw an enormous rise in monetary measures. However, he says that although the industry is strong based on monetary measures, it is still lacking when it comes to new participants and popular culture.
To specify, he believes that the mainstream audiences are still having a hard time understanding crypto-native NFT collections. This is why ENVOY is eager to collaborate with SuperFarm, to bring mainstream brands into the field of crypto.
As for its team, ENVOY is backed by strongly equipped industry experts. In fact, they come from global organizations like Activision, Spotify, and Smash The House. So, ENVOY can guarantee reputable advisers. This includes Austin Kramer, Marlon Flohr, Miranda Huybers, Paul Doherty, and Perry van de Mosselaar. All are major participants of the Dutch media and music scene.
Lastly, the Founder of SuperFarm, Elliot Wainmann, says that they are very excited to be working with ENVOY. Together Wainmann says they will
bring forward mainstream interest in the NFT revolution.
So far, SuperFarm has been focusing on heavy-hitting collections recognized by all. Now, with ENVOY, SuperFarm can ensure a steady stream of high-quality collections to its platform.