- Muhammad Ali Enterprises partners with Ethernity Chain to eternalize Ali’s legacy.
- The Muhammad Ali Collection partners with Raf Grasseti, a digital NFT sculptor.
- The auction begins on May 1 at noon EDT, exclusive at Ethernity’s website.
On Friday, Muhammad Ali Enterprise (MAE) and Ethernity Chain announced “The Muhammad Ali Collection”. In fact, this is in partnership with Raf Grassetti, one of the notable digital sculptors in the non-fungible token (NFT) community.
We are thrilled to partner with Muhammad Ali Enterprises and Raf Grassetti on The Muhammad Ali Collection. Ali had a lifelong mission to help those in need and our mission at Ethernity is to focus on charitable causes with our groundbreaking project.
said Nick Rose, CEO and Founder of Ethernity Chain.
Meanwhile, Grassetti is honored and privileged to use his craft and work. He added that for him, this is to celebrate Ali’s life and create a series to help remember the greatest boxer of all time.
In addition, Ali is one of the most influential athletes and humanitarians of the 20th century. Without a doubt, he has created some of the most legendary moments in sports and civil rights history. Especially, his incomparable work ethos, signature boxing techniques, and fearlessness towards standing up for his beliefs.
Further, Authentic Brands Group (ABG), a brand development, marketing, and entertainment company, owns Muhammad Ali Enterprises in partnership with Lonnie Ali. Also, he is a trustee to the Muhammad Ali Family Trust (MAFT).
On the other hand, Ethernity Chain is a community-oriented platform. It produces limited edition authenticated NFTs and trading cards. Mostly, these are celebrities and notable figures.
To add to that, the auction starts at noon of May 1, 2021 eastern daylight time. As such, this event will be exclusive at www.ali.com and a part of its proceed will go to The Muhammad Ali Center.