- The Philadelphia 76ers have struck a partnership with Crypto.com.
- Crypto.com is now the 76ers official jersey patch partner.
- Together they will launch 76ers’ first-ever NFTs.
The infamous US Basketball team — The Philadelphia 76ers has big news. As of today, it has partnered with Crypto.com. The firm known to be the fastest-growing crypto platform is now chosen to be the team’s official jersey patch partner.
Crypto.com now has over 10 million global users on its platform. This partnership makes it the firm’s first in the NBA. To kick off the deal, the 76ers will launch their very own non-fungible token (NFT). Fans can get their hands on these 76ers first on Crypto.com NFT.
76ers President of Business Operations — Chris Heck, shares his sentiments. He says that the team is ecstatic to launch this long-term partnership. Especially, since it is with a progressive team such as Crypto.com. Heck emphasizes that both partners share a drive for greatness and together they will change the way crypto is integrated into the world of sports. He adds on,
We will also leverage Crypto.com’s forward-thinking, global expertise to unveil our first-ever NFT program. These are the types of creative, innovative partnerships that we crave, and we’re thrilled to share this with our fans in Philadelphia and around the world for years to come.
Crypto.com has already made its name in the sports industry. For instance, it is in partnership with brands such as UFC, Formula 1, National Hockey League’s Montreal Canadiens, Paris Saint-Germain, and many more.
On the other side, the CEO and co-founder of Crypto.com — Kris Marszalek, says that they are very excited about this partnership. He highlights that the NBA is one of the most well-known leagues in the world and the 76ers were a clear choice. Together they intend to create integrated experiences for fans across the globe.
In detail, all four versions of the 76ers uniform for the coming season will showcase the Crypto.com patch. Specifically, it will be displayed on the left shoulder of the jersey. These jerseys will be available in two spots. The first is on SixersShop.com, and the second is at the Official Team Store at the Center in Philadelphia.
In addition, the patch will also make an appearance on all 76ers original jerseys sold across NBA retailers. In fact, the patch will make its official debut on the team uniform for the regular season on October 20. To specify, this will be during the 76ers game against the New Orleans Pelicans.
Another term for the partnership is that the 76ers will unveil their new City Edition uniform in November. During this time, another series of unique NFTs will be ready for 76ers fans. Lastly, Crypto.com also gains significant presence across all platforms including broadcast, in-arena, social media, and so much more.