- Tezos gets selected as Red Bull Racing Honda’s official blockchain partner.
- Red Bull Racing plans to launch the Team’s first-ever range of digital collectible NFTs on Tezos.
The Red Bull Racing Honda Team welcomes on board Tezos as its official blockchain partner. Tezos is a pioneering and energy-efficient open-source blockchain for assets and applications.
Notably, Grand Prix fans are still impacted by the global pandemic says Red Bull Racing Honda. Therefore, the team is seeking to provide new, unique and immersive experiences as part of its fan engagement platform.
Therefore, Red Bull Racing plans to launch the Team’s first-ever range of digital collectible NFTs exclusively on the Tezos blockchain.
Christian Horner, Red Bull Racing Honda Team Principal, and CEO said:
In Formula One innovation is a constant, with cars evolving and developing from race to race and Tezos is no different. Tezos’ ability to remain at the cutting edge of blockchain technology makes it a natural fit for Red Bull Racing.
Remarkably, Tezos uses a more energy-efficient approach to secure its network. Specifically, it operates cleanly, with minimal energy consumption and a negligible carbon footprint.
This aligns with Red Bull Race Honda’s long-term future environmental ambitions. Interestingly, Formula One is also moving towards carbon neutrality. Thus, the low-impact methodology pioneered by Tezos will be a valuable asset.
Furthermore, Tezos is constantly evolving with the very latest industry advancements. Finally, Tezos will help Red Bull Racing Honda to maximize engagement with its fans through the development of NFTs.
Hubertus Thonhauser, Chair at Tezos Foundation, said:
We are excited that Red Bull Racing Honda has selected Tezos as the exclusive platform for this partnership.
We are looking forward to welcoming them into the fast-growing ecosystem of brands building NFT platforms on Tezos added Hubertus. Therefore, Tezos team believes this to be a winning partnership.