- Tezos will appoint Brooklyn-based AOR Huge for improving marketing efforts.
- Huge will work on the blockchain’s brand identity and marketing strategies.
- This appointment is the first-ever AOR hired in Tezos.
Tezos Foundation has named Huge Brooklyn as its first-ever Agency of Record (AOR). The global experience agency will work with the Tezos ecosystem to define go-to-market strategies, brand expressions, developer engagement and to create engaging experiences for community members, developers, builders, and the media.
The first-of-its-kind appointment will see Huge accelerate Tezos’ marketing efforts. These will include working on its brand identity, integrated marketing, creative, event activation, partnerships, marketing innovation as well as PR. It will work in its AOR capacity on innovative and unique marketing initiatives for the Tezos ecosystem. This is also the first AOR relationship for Tezos (XTZ) and comes after the recent hiring of Mark Soares as CMO and Founder of Blokhaus, Tezos’ marketing, and communications organization.
Huge Brooklyn President Matt Weiss took note of the exciting update saying,
“Huge has a long history of helping new economy brands enter the market, helping people connect in new and exciting ways. The blockchain space represents a fascinating and entirely new frontier – and Tezos is right at the forefront of innovation in the space. Helping grow awareness for Tezos is exciting and exactly the kind of opportunity we look for to create experiences people love today and in the future.”
This update comes after Huge Global’s recent client partnership announcements with SubZero, Nikko AM, Wakefern, and Coppertone in Q1-Q2 of 2021.
“Looking for an agency adept at the intersection of technology and culture to handle a nuanced engagement such as with an open-source decentralized blockchain network, there was no competition – Huge was really the only choice – we recognized them as having the perfect mix of capabilities needed to truly increase Tezos awareness within this fast-moving space,”
said Blokhaus Founder and CMO, Mark Soares. He continued,
“The Tezos ecosystem is leading the Clean NFT movement and attracting global brands at a breakneck pace. As crypto further reaches mainstream, we are thrilled to have the Huge team on board to help drive initiatives and awareness for Tezos.”