- Bitski integrates Tezos to power the Red Bull Miami Grand Prix ticket experience.
- The house keys serve as digital memorabilia for attendees.
- There are four keys – Golden Key, Friday Key, Saturday Key, Sunday Key
Bitski, a San Francisco-based startup that provides custom NFT storefronts for creators and brands, has utilized the power of the Tezos blockchain to offer Red Bull’s very first NFT collection dubbed Red Bull Guest House Keys. These NFTs will give benefits and special access to guests who will be attending and staying at the Red Bull Guest House Miami 2022.
Minted on the Tezos blockchain and supported by Bitski, the keys will serve as a digital souvenir from the event and were sent to RBGH attendees through text. Here, recipients are urged to create a Bitski wallet so they can store their NFT tickets.
In detail, each NFT ticket holds unique perks and surprises. The ‘Golden Key’, which took inspiration from motorsports heritage, displays a new era of racing lifestyle. It provides an all-access pass to RBGH Friday through Sunday with an invitation to a private bar.
Meanwhile, the ‘Friday Key’ can be described as one that sits atop a podium and boasts a series of elements based on Miami’s Latin music heritage. It also features enchanting floral arrangements inspired by Orly Anan, a Colombian/Israeli art director and visual artist.
Similar to the Friday Key, the ‘Saturday Key’ sits atop a podium. However, this NFT ticket brings a memorable night of lasers, speakers, and automotive-inspired electronic music. It features elements from the intersection of car culture and electronic music.
Last but not least, the ‘Sunday Key’ offers an immersive futuristic disco dance experience through disco balls, palm trees, and other elements. Just like the previous two, this key also sits atop a podium.
Furthermore, unlike the Golden Key – the Friday, Saturday, and Sunday Keys only provide one-day access for their respective days.
Moreover, in other news, it was just last year when Oracle Red Bull Racing introduced the Team’s pioneering range of digital collectible NFTs solely on the Tezos blockchain – coinciding with the 2021 Mexico Grand Prix.