- UFC and Crypto.com agreed to partner in a historic sponsorship deal.
- The deals will grant Crypto.com exposure to over 625 million UFC fans.
- Also, Crypto.com believes the partnership will help fuel mainstream crypto adoption.
UFC, the world’s leading mixed martial arts organization, and Crypto.com exchange have partnered in a historic long-term sponsorship deal. In fact, the partnership is set to fuel mainstream crypto adoption.
Speaking on the partnership, Crypto.com co-founder and CEO Kris Marszalek noted,
“It’s a historic moment as the fastest growing cryptocurrency platform joins forces with the fastest growing sport to accelerate the world’s transition to cryptocurrency.”
As such, Crypto.com is now an official UFC sponsor under the franchise’s newly created cryptocurrency sponsorship category. In addition, Crypto.com will also serve the UFC’s official cryptocurrency platform partner.
To clarify, Crypto.com is now an official UFC fight kit partner. In fact, Crypto.com branding will be included on UFC athletes’ fight kits during competitions. This includes walk-out jerseys, hoodies, and apparel for the athletes’ male and female corner. Meaning, the top crypto exchange will soon enjoy visibility in front of UFC’s 625 million-strong fanbase.
In addition, Crypto.com will also gain exposure to over 150 million UFC social media followers, 900 million TV households across 175 countries. Notably, UFC produces more than 40 live events annually. Also, the UFC athletes roster includes the world’s best MMA athletes from more than 70 countries.
In line with this, UFC President Dana White called the partnership one between “two companies that are the best at what they do.” Also, White claimed that UFC’s strong brand can “help Crypto.com reach more people around the world.”
The partnership will also offer Crypto.com the opportunity to integrate with UFC assets. For instance, Crypto.com will have branded presence inside the Octagon during all UFC pay-per-events and during Dana White’s Contender Series.
On the other hand, Crypto.com is a leading crypto platform with over 10 million users. Presently, the platform is a top-ten app on both App Store and Google Play. As such, Crypto.com is one of the fastest-growing crypto platforms.
At the same time, Crypto.com Visa card is one of the most popular crypto cards and is already available in over 30 countries.
Prior to this, Crypto.com has been taking the lead in crypto sports sponsorship. The platform has signed several deals including sponsorship and non-fungible token (NFT) partnership with Formula 1 (F1). This includes a deal with Aston Martin that made the platform F1’s first crypto partner.
Also, the platform was the first to partner with an NHL team after partnering with Montreal Canadiens. Not only that, Crypto.com also partnered with a professional sports league, Lega Serie A.